After years of eager anticipation and painstaking preparation, the Olympics arrived in Beijing with great success. Not only did Zhang Yimou's opening ceremony dazzle audiences the world over, but China led the competition with 51 gold medals!
In this edition of Dumplings, our China Insight examines China's post-Olympic future. What ways can China continue to sustain and build upon the positive momentum from the games? To answer this question, we will take an in-depth look at China's next great foray onto the world stage: the 2010 World Expo in Shanghai.
Though China had much to celebrate this summer, this has also been a year of great sadness. From last winter's storms to the spring's devastating earthquakes, we were all shaken. Out of these tragedies, however, a growing sentiment of national solidarity and social responsibility has arisen among China's younger generations. In this issue's PR Perspective we examine the impact that the emergence of hi-tech, fashion conscious activists will have on international business.
But Chinese youths aren't the only ones with a socially responsible agenda! Our valued client RSA has just launched Renewable Energy Insurance to clear the skies. H&K is also pitching in with their international Sustainability Manifesto aimed at creating a greener workplace. You'll find pieces about both inside.
Happy reading,
David Zhao
Managing Director
Hill & Knowlton Shanghai |