Ye Yu Managing Director  Beijing Regional Director Government & Public Affairs North Asia

Ye Yu is Managing Director of Hill & Knowlton Beijing and Regional Director of Government & Public Affairs for Hill & Knowlton North Asia. Since joining H&K in 2004, she has helped clients from a wide range of industries engage key government bodies, NGOs, academics and other key influencers in order to provide effective regulatory, policy and issue-specific services.
  
Her deep understanding of the individuals and entities which shape the Chinese government’s industry policies and the fundamentals which drive their decision-making helps clients develop effective government relations strategies and build the levels of dialogue necessary for collaborative success in the government and business environment.

Ye Yu brings to H&K more than 15 years of consulting experience focused on government affairs and market access for foreign multinationals in China. She is an active participant in policy discussions through her membership in and collaboration with industry associations and regularly works with leaders across industries to raise awareness of emerging issues and opportunities.

Prior to her employment at H&K, Ye Yu was a Partner, Director and Senior Consultant with the Claydon Gescher Associates, a British strategic consulting firm, for 12 years. She was also China Representative and Project Manager for five years at Kamsky Associates Inc., an American consulting firm which entered the Chinese market in 1980, specializing in market entry strategy.

Ye Yu graduated from the Beijing Tourism Business School, Beijing Foreign Language Institute. She is fluent in both Chinese and English, and has a working knowledge of Hungarian.