New art from China on the rise

The Saatchi Gallery wanted to organise a high-profile launch to introduce its Your Gallery Chinese website to the media, artists, and the general public in China.

A stylish launch in Beijing's 798 art district attended by over 150 media, guests, and leading Chinese contemporary artists, positioned Your Gallery as a positive platform that will fuel the increasing international interest in Chinese modern art by shining a spotlight on emerging talents in the Chinese art community.

Coverage in national and international media picked up on the key message that framed it as "an important step in raising international awareness of contemporary Chinese artists and expanding the global market for contemporary Chinese arts".

"The event gave me a unique experience of the contemporary arts world and successfully delivered what the website means to artists and the industry"

- Guan Yuanyuan, journalist at Chongqing Daily.