P&G beauty shines at Shanghai Fashion Week

In line with P&G's global strategy of focusing on its P&G Beauty division as a key area for growth, P&G partnered with the organizers of Shanghai Fashion Week to throw an exhibition and fashion show.

A press conference and exhibition launch along with targeted media group interviews heightened interest in the P&G brand and its products, while third-party endorsers, including influential celebrities and famous personalities, drove home key messages.

P&G Beauty received glowing positive feedback from the media, key stakeholders, and internal business leaders for its comprehensive PR program, which successfully weaved P&G and P&G Beauty into the fabric of Chinese society and improved long-term brand loyalty.