It's difficult for marketers to get through these days. Consumers seem ever more elusive and savvy and it is increasingly tricky and expensive to reach them through "conventional channels."

Competition is fierce. Brand loyalty is limited. Price is a key driver. Domestic brands are becoming more sophisticated. The challenge is on and the stakes are high. Our marketing communications team helps you to build brands that bond with your consumers and create a difference. We know how to cut through the clutter and stand out. We understand the minds of Chinese consumers. We can execute campaigns as effectively in Kunming and Shenyang as in Beijing or Guangzhou.

This is why we work with some of the world's largest brands such as Procter & Gamble and Coca-Cola on product launches, category development initiatives and promotional campaigns.

We are experienced at overcoming the toughest marketing challenges. We do this by understanding the importance of engaging with the consumer in question and implementing a range of "pull marketing" techniques - not the traditional "push marketing" approach.

Our specialties include:

• New Product Launches
• Brand Communications Campaigns
• "Tribe" or Niche Communications Strategies
• Sponsorship and Events
• Influencer Marketing
• Social Marketing
• Guerilla and Street Marketin