In 2008, the number of wealthy households in China reached 1.6 million. By 2015, it will have more than 4 million, making it the world's fourth largest country in terms of wealthy households after the US, Japan, and the UK.

Marketers are well aware of the fast-growing prosperity enjoyed by the Chinese consumers and the booming luxury market that has developed in recent years. In the course of five years, for example, increased wealth coupled with changing attitudes towards the display of wealth means China has seen sales of luxury fashion goods triple, luxury cars rise fivefold, deluxe villas and apartments sevenfold and premium whiskies tenfold.

Such a fast growing and young luxury market provides great opportunities, and at the same time, exposes many problems. On the one hand, companies can do much to shape the taste, spending habits and loyalty of consumers. On the other hand, Chinese luxury consumers are relatively immature and the market is very difficult to penetrate.

H&K Luxury Brands Team has local luxury industry expertise and connections with leading fashion luxury and lifestyle media and industry insiders. We provide luxury brands with comprehensive solution packages from Product Marketing and Visibility Analysis to Brand Management Communications and Event Planning. We believe luxury requires extraordinary attention to detail as well as creativity and we are committed to delivering the highest standards to meet our clients’ expectations.