In 2008, the number of wealthy households in China reached 1.6 million. By 2015, it will have more than 4 million households, making it the world's fourth largest country in terms of wealthy households after the US, Japan, and the UK.

Marketers are well aware of the fast-growing prosperity enjoyed by the Chinese consumers and the booming luxury market developed in the recent years. In the course of five years, for example, increased wealthy coupled with changing attitudes to the display of wealth have seen sales of luxury fashion goods triple, luxury cars rise fivefold, deluxe villas and apartments rise sevenfold and premium whiskies tenfold.

Such a fast-growing and young luxury market provides great opportunities, and, at the same time, exposes many problems. On the one hand, companies can do much to shape the taste, spending habits and loyalty of consumers. On the other hand, Chinese luxury consumers are relatively immature, and the market is very difficult to penetrate.

H&K Luxury Brands Team has local luxury industry expertise and connections with leading fashion luxury and lifestyle media and industry insiders. We provide luxury brands with comprehensive solution packages from Product Marketing, Visibility Analysis, Brand Management Communications, and Event Planning, management etc. We believe luxury requires extraordinary attention to detail and creativity we commit to the highest standard to meet the expectations of our clients.