International Success SEALED

Lock&Lock, Korea's #1 plastic container company was looking to expand internationally. Its distinct four sided hinge locking mechanism resulting in a 100 % airtight container was captured in a campaign slogan: "Keep it Fresh".

An integrated campaign combined roadshows, advertorials, radio, sponsorships and celebrity endorsements with the opening of a flagship store in downtown Shanghai. In parallel, a public education campaign targeted housewives in China and Taiwan.

Brand awareness increased and export sales rose by 540 % in China and 160 % in Taiwan.