Lladro, a luxury porcelain brand, teamed up with seven of the worlds top photographers who captured the spirit of Lladro products in their work.  Lladro brought these photos to China, and H&K was tasked to generate excitement within China and create a week long photo exhibit in Shanghai.  H&K achieved this through developing a creative launch event including a Lladro inspired ballet performance to accompany the photography exhibit, setting the artwork into motion.  

H&K developed a charity donation by the Asia Pacific CEO of Lladro to Operation Smile Charity, enhancing Lladro's overall CSR initiatives.  In conjunction with a highly targeted media list, the event generated awareness of Lladro as a premium brand among both media and target stakeholders.