Bringing life to its social commitment in China

DSM wanted to bring its involvement in China's public health initiatives to the forefront to enhance the company's socially responsible image in China and around the world.

A media familiarization trip for Chinese and European media educated them about DSM's achievements with its "People, Planet, Profit" sustainability policy. A company plant visit in Shanghai allowed journalists to learn about DSM's "Safety, Health, Environment" initiative, while their trip to Lanzhou enabled them to witness firsthand the company's "Sight and Life" project, a cooperation with the Center for Public Nutrition and Development which distributes enriched flour to the region's underprivileged peasants.

More than 50 news clippings were generated in China and abroad, successfully enhancing DSM's image as a responsible corporate citizen worldwide.