Looks to the Far East

While most Chinese recognize the British Airways London Eye as a famous tourist attraction, a recent media poll revealed they lack knowledge of its status as a successful business model.

During the Shanghai stop of the London Eye Managing Director's Asia tour, targeted media interviews and a networking session with government officials and business leaders in the local tourism industry promoted awareness of the positive economic impact of this global icon and boosted its profile as a unique observation experience.

The events highlighted the London Eye's strong contribution to London's economic growth and laid the foundation for future Eye developments.