Bill Wu Director Marketing Communications, H&K Shanghai

Bill Wu, Director at H&K Shanghai, is responsible for leading the marketing communications practice and supporting new business development.

Bill has over twelve years of PR agency experience servicing multinational clients in a wide array of industries including consumer goods, technology, finance and banking, healthcare and pharmaceutical, auto and tourism.

As a veteran communications practitioner with a deep understanding of the China market, Bill has most recently provided strategic counsel to MasterCard, Gibson, Pampers, Pantene, InBev, UBS, Oliver Wyman and Royal Caribbean International.

Before joining H&K Shanghai, Bill was an Associate Director at Weber Shandwick where he worked for six years.

He managed key accounts such as ExxonMobil, GM China Group, GlaxoSmithKline, North West Airlines, P&G (including Pampers, Pringles, Rejoice, Crest, Safeguard, Pantene, SK II), Hong Kong Tourism Board and InFocus.

Bill also managed his own PR consultancy business for three years which gave him valuable insights into China's PR industry.

He also worked as a government project official and spent two years posted in Kenya on a government mission.

Bill graduated with a Bachelors Degree in International Journalism from the International Relations Institute.

He has been honored with two Excellence Awards by Asia PR Week and four awards by the China International PR Association in recognition of his outstanding work in public relations.