Benjamin Tan Hak Boon Director,  Beijing

Benjamin is a Director at Hill & Knowlton Beijing, where he provides crisis and strategic counsel, and is responsible for leading strategic communication and brand building programs for clients across a variety of industries. Benjamin is currently responsible for leading the HP China account.

With more than fourteen years of working experience in sales and marketing, and brand management positions in multinational companies, Benjamin brings to H&K a more holistic marketing and PR perspective.

Prior to joining H&K, Benjamin was Regional Strategic Manager at DHL Asia Pacific, and National Brand Manager at British American Tobacco Singapore.  His responsibilities included leading strategic planning, marketing communication and commercial strategies. 

Benjamin is familiar with directing various aspects of the marketing function, including brand strategy and plans, pricing strategy, media selection, public relations, sponsorship evaluation and management, research development, consumer relationship programs, trade support programs, packaging development, product innovation and development, budget control and allocation, and resource management.

Benjamin holds a Bachelor of Business, Hons (Marketing) from Nanyang Technological University, Singapore.