Hill & Knowlton China Appoints Senior Vice President for Marketing Communications
BEIJING, 20 January, 2010 – Hill & Knowlton today announced the appointment of Lisa Wilkinson, née Li Qiwei, as Senior Vice President & Marketing Communications Director. Mrs. Wilkinson will be based in Beijing, where she will spearhead the development of innovative marketing communications and branding solutions for H&K's domestic and global clients.
Mrs. Wilkinson, a native of Guangzhou, brings 15 years of marketing, communications and branding expertise to the firm, having built numerous consumer campaign successes in China and the U.S. with multinational companies including American Standard, PepsiCo, Dell Computer, Kimberly Clark, The Clorox Company, and American Express.
"We are delighted to welcome Lisa on board. Her rich professional experience and insights about Chinese consumers and marketing trends will be of great value to our clients," said John Holden, Managing Director of Hill & Knowlton Beijing.
Wilkinson's expertise includes integrated communications, brand repositioning, brand strategy development, channel sales management and the creation of regional advertising campaigns.
James B. Heimowitz, President and CEO of Hill & Knowlton North Asia, noted:"Lisa is joining a large, experienced team, and will be working closely with other outstanding professionals. She joins Marketing Communications Director Rachel Qi, who has extensive agency and in-house luxury brand PR experience, and Director of Strategy and Digital Communications Kimberly Stokes, who also has diverse expertise in integrated marketing and strategic consulting. This combination of skills and talent ensures that our Beijing-based marketing communications practice is second to none."
About her appointment, Wilkinson said:"As corporations around the world are experiencing increased pressure to drive preference for their brands, there exists a need to effectively stand out in the crowd. Hill & Knowlton has consistently proven to have its fingers on the pulse and is a great partner for clients to help tackle the challenges of this dynamically changing market. I'm very excited to be a part of the team," said Wilkinson.
About Hill & Knowlton China
Hill & Knowlton was the first international public relations firm to open in China and currently operates four wholly owned offices in Beijing, Shanghai, Chengdu and Guangzhou. Since 1984, the company has pioneered public relations throughout a vast and diverse nation. Hill & Knowlton China offers a full range of client services, from brand management to government relations to issues and crisis management.
About Hill & Knowlton
Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 78 offices in 43 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups. For further information about Hill & Knowlton, please visit www.hillandknowlton.com





