Hong Kong, May 22, 2008 – Hill & Knowlton today announced the appointment of Lynn Fong as North Asia director of Hill & Knowlton Digital, the public relations firm’s digital communications practice. Lynn Fong will lead the development of the digital practice, which provides digital strategy, new media insights and solutions to clients in this increasingly complex digital market.

The H&K Digital practice considers the three major trends in communications - conversation, community and content - and provides creative strategy and insight based on these trends to clients.

“We are delighted to welcome Lynn to the Hill & Knowlton team. Lynn's tremendous expertise and energy will bring real value to clients that are looking to create impact through digital communications," said James Heimowitz, president and CEO of Hill & Knowlton North Asia. "Lynn's arrival will boost our regional practice area capability in providing value to our clients and consolidate our leading position across North Asia," he added.

Hill & Knowlton was a pioneer in Internet-based communications with a UK-based practice called Netcoms launched in 1995.

Lynn Fong brings over a decade of experience in integrated marketing solutions and digital strategy. She was previously digital director at MRM Worldwide, McCann Worldgroup in China, where she formulated the digital strategy of clients such as Intel, Microsoft, Dragonair and Unilever.  Before that, she was senior business manager of Media Services at Yahoo! in Hong Kong. During her six years at Yahoo!, Lynn developed the company's sales promotion team and launched successful campaigns for Microsoft, Bausch & Lomb, Canon, Estée Lauder, and Hong Kong Jockey Club.

Fong said, "I'm looking forward to further building our digital practice in North Asia and integrating our digital offering. It's great to be part of a team of professionals who share this passion for digital communications, and to work with colleagues throughout the Hill & Knowlton network, and particularly with Hill & Knowlton's other Asian Digital's hubs in Singapore and Sydney."