"Brand-building in China requires more "harmony" with the state that most places. To help, PR firms are developing standards such as corporate social responsibility to help companies polish their images for Beijing 2008."

By David Zhao

The food and product safety crises that grabbed headlines around the world have increased scrutiny on 'brand China' and underlined the growing need for public relations in the China market. As Chinese businesses develop globally and multinational companies gain stronger footholds in this emerging economic powerhouse, the public relations industry is evolving concurrently to meet their needs.

While China's public relations industry as a whole is thriving, certain sectors are exhibiting more impressive numbers than others. Dominating the public relations service market of 2006 were consumer goods, information technology, communications and medical care businesses. Finance, real estate and culture and physical education practices also show great potential for growth.

In addition to growth in these sectors, one event stands out as the driver for the exponential growth: The 2008 Beijing Olympics. As global interest shines a spotlight on China, the PR industry is taking advantage of the influx of media coverage and business opportunities.

If you want to find out more...
Please click to download the full report.