Creates a media storm in China

20th Century Fox sent A-list actor, Hugh Jackman, to promote the Hollywood blockbuster, X-Men: The Last Stand, at the 9th Annual Shanghai International Film Festival.

A special preview screening at the press conference introduced the X-Men story to the media and built up anticipation of the celebrity and director's appearance. The venue was designed to replicate a casual neighborhood movie theater to create a fun and engaging environment at the press conference. 

High-profile TV interviews, including a feature spot on YueSai's World and interviews with Yang Lan and CCTV 6, China's movie channel, were secured.

With a red carpet movie premiere topping the campaign, 20th Century Fox whipped up a storm of excitement among fans and media, making it one of the film festival highlights!